![]() ![]() Apple, however, seems to be targeting Vision Pro at everyday consumers that want a bigger canvas for working, watching movies and participating in FaceTime calls.Build box dot com Buildbox (free version) download for PC - FreeDownloadManager Web For companies and institutions, that makes purchasing a HoloLens 2 more like investing in a new piece of equipment rather than buying a new computer. While the HoloLens may have initially been positioned as the next generation of computing, Microsoft is now primarily touting its usefulness in fields such as manufacturing, construction, health care, engineering and education. Take one look at Microsoft's website for the HoloLens 2, and it's clear the company sees this as an enterprise device more than a personal computer. But there are some important differences between Apple's new head-mounted computer and the HoloLens to consider. On one hand, that makes Vision Pro's price more sensible. The original HoloLens debuted in 2015 and the second version arrived in 2019 for $3,500 - the same price as Apple's Vision Pro. Long before there was Vision Pro, there was Microsoft's HoloLens, a head-mounted computer that also sought to change the way we work by overlaying digital graphics on top of the real world. It has yet to prove its value, and most people outside of Apple's campus haven't used it - except for select press that have gotten to try it in a demo controlled by Apple. Vision Pro, however, is an entirely new product category that most people aren't familiar with yet. Both of those products are well established and have proven their usefulness to the creative professionals willing to pay for them. That said, there's a key difference that can make Vision Pro's price more difficult to swallow compared with the MacBook Pro or Mac Pro. And, of course, it doesn't come for free. "You've got more than a 4K experience in each eye. "The engineering and depth of engineering in it is mind blowing," Cook also said during the Good Morning America interview. That effort certainly shows, according to CNET's Scott Stein, who was impressed with the headset's fidelity, video quality and interface. Mike Rockwell, vice president of Apple's technology development group, even said during the WWDC keynote that the company filed over 5,000 patents during Vision Pro's development. Since it's an entirely different type of computer compared to the Mac, iPhone or iPad, Apple had to develop new technologies such as the R1 chip, which processes data from the headset's 12 cameras, five sensors and six microphones. ![]() Years of research and development are also likely reflected in Vision Pro's price. Like Vision Pro, a 16-inch MacBook Pro with Apple's M2 Max processor, 32GB of unified memory and 1TB of storage will run you $3,499. Dan Ackerman/CNETĮven the MacBook Pro can get more expensive than most may realize once you configure it with high-end specifications. "I think people will make different choices depending upon their current financial situation," he said. In an interview Tuesday with ABC News' Good Morning America, Apple CEO Tim Cook acknowledged the headset's price when asked if the average person would be able to afford it. Buying an iPhone 14 Pro Max, a 12.9-inch iPad Pro and an Apple Watch Ultra would still be cheaper than an Apple Vision Pro (although it comes fairly close.) Shipments of virtual and augmented reality headsets also plummeted in 2022, according to International Data Corporation statistics published in March, adding to the skepticism. ![]() It tops many other Apple products in terms of price too. It's also significantly more expensive than rival devices like the upcoming $500 Meta Quest 3, $550 Sony PlayStation VR 2 and even the $1,000 Meta Quest Pro. At $3,499, Apple's Vision Pro costs more than three weeks worth of pay for the average American, according to Bureau of Labor Statistics data. ![]() That's a lot (even for Apple), sparking a deluge of Twitter memes and a collective groan from the audience present at Apple's conference.īehind those jokes, there's a valid point. The problem? You'll have to pay $3,499 to try it. Apple announced its long-awaited Vision Pro mixed reality headset at its Worldwide Developers Conference on Monday, signaling its first major new product in almost a decade. ![]()
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